Projects / Public & Commercial Projects

My Tho 3D Exhibition

 
 
MT
Concept Design · Interior Architecture · Cultural Exhibition
 

MY THO
3D Exhibition

My Tho City · Tien Giang, Vietnam · 2024

Project TypeCultural Exhibition &
Interior Design
LocationMy Tho City
Tien Giang Province
FunctionsExhibition · Workshop
Retail · Coffee Lounge
ScopeConcept Design
Interior Architecture
Year2024
Overview

Retracing the Mekong
Through Six Chapters

 

The My Tho 3D Exhibition reimagines the region's story as an immersive walk-through journey — from the upper reaches of the Mekong River to the founding of My Tho's first urban settlement. Dioramas, projection landscapes and sculptural installations guide visitors through history, craft and the living rhythm of the river.

 

Design Vision

A Continuous
Walk-Flow Narrative

 

A single looping circulation path threads the exhibition together, allowing the story to unfold chapter by chapter — from river origins to settlement, craft and reflection — without ever doubling back.

Zone 01
Upper Mekong River
Zone 02
Southern Land Reclamation
Zone 03
Rach Gam – Xoai Mut Battle
Zone 04
First Settlement of My Tho
Zone 05
Handicraft Workshop
Zone 06
Listening to the River
 

The Exhibition Journey

Six Immersive
Story Zones

 

Each zone pairs a physical diorama with light, water and sound — turning historical narrative into a sensory, walk-through experience.

 

01
Zone
Upper Mekong River

02
Zone
Southern Land Reclamation

03
Zone
Rach Gam – Xoai Mut Battle

 

04
Zone
First Settlement of My Tho

05
Zone
Handicraft Workshop

06
Zone
Listening to the River

 
Interior Details

Craft, Light
& Natural Material

 

Woven rattan lighting, sculpted bamboo ceiling forms and reclaimed timber furniture carry a consistent material language throughout — grounding each digital installation in tactile, local craft.

 
 

Workshop & Coffee Corner

A Mekong Moment

 

A tropical, plantation-style corner extends the exhibition into a lounge and coffee area — louvred shutters, ceiling fans and river-view backdrops create a relaxed pause point before or after the walk-through.

 
Workshop & Coffee Area · My Tho 3D Exhibition

Floor Plan

Layout &
Circulation

 

The leased floor area is organised around a single continuous circulation loop, linking ticketing, the six exhibition zones, the workshop corner and the exit sequence.

 
Floor Plan · Walk Flow Diagram

Material Reference

Counter Design
Options

 

Two material directions were studied for the workshop and coffee counter, both reinforcing the exhibition's natural, handcrafted character.

01
Option
Wood & Glass

Stacked timber log-ends and glazed volumes create a warm, textural counter front within a light-filled, greenhouse-style setting.

02
Option
Mekong Delta House

Terracotta tile, dark timber joinery and vintage furnishings evoke the domestic character of a traditional southern delta home.

 

TOUCH - Destination Design & Development · Concept Design · My Tho 3D Exhibition · My Tho City · 2024