180°C
Bakery
Da Lat · Lam Dong · Vietnam · 2026
Building a Local Bakery
Brand Beyond the Store
180°C Bakery began as a network of four neighborhood bakeries serving the daily life of Da Lat. Rather than simply redesigning a storefront, the project focused on transforming an established business into a recognizable regional bakery brand.
The scope extended beyond architecture to include brand positioning, store identity, packaging, digital presence, marketing strategy and long-term expansion planning — creating a foundation for future chain development.
Brand Story
Why
180 Degrees?
The name 180°C comes from the ideal baking temperature — warm enough to transform dough into bread without rushing the process.
More than a technical number, it became a metaphor for patience, craftsmanship and consistency. Inspired by the everyday rhythm of Da Lat, the bakery celebrates simple moments: morning bread, birthday cakes and daily rituals shared across generations.
A Visual Language
Rooted in Warmth
Logo, color, typography and photography style were developed as one consistent system — carried across the store, packaging and digital presence.
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A Familiar
Bakery Experience
The retail space was redesigned to strengthen brand recognition while improving product display, customer circulation and operational efficiency.
Warm timber finishes, bright product presentation and a welcoming street façade create an everyday bakery experience rooted in Da Lat.
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Carrying
Da Lat Home
Packaging was designed to become part of the customer experience. Natural kraft paper reflects handmade craftsmanship, while the signature deep red recalls the warmth of fresh bread from the oven.
Illustrations of Da Lat landscapes, the iconic Cathedral and the traditional bread bicycle connect every purchase with local memory.
Primary packaging direction — kraft paper base with signature deep red accents.
Alternate composition exploring illustration placement and pattern density.
Refined variation balancing brand mark visibility with local imagery.
A Complete
Digital Growth Strategy
Beyond physical design, the project established a complete digital ecosystem to help 180°C evolve from a local bakery into a scalable regional brand.
Building a Brand
Ecosystem
Instead of delivering only a renovated bakery, TOUCH developed a complete brand ecosystem — connecting identity, retail experience, packaging and digital marketing into one consistent customer journey.
The project lays the foundation for future expansion, operational consistency and long-term brand recognition across Lam Dong Province.
