Urban Station
Coffee
Bà Rịa – Vũng Tàu · Vietnam · 2017–2018
Not Just a Café —
A Social Station
Urban Station Coffee was conceived as a social hub — a place where people connect, stay, and engage. The original concept drew from the image of a station: a telephone booth as the main access door, representing connection. This franchise renewal project in Bà Rịa – Vũng Tàu redefines that spirit for a new generation.
A Second Generation
of Urban Station
The investor's plan from 2019 called for expanding to 25 additional stores per year — requiring a revitalised brand image aligned with current trends. Exposed concrete, Prussian blue wire mesh, white logo on blue background, and clock-inspired ceiling lights form the new visual language of the brand.
Exposed concrete counter with Prussian blue wire mesh. Clock-inspired ceiling with steel frame, cable wire, and bulb — the signature symbol of Urban Station.
Cable wire handrail, brand motto on stair risers. Linear ornament connects floor, wall, and ceiling — creating a full subway-shape effect throughout the space.
Clock-mechanism motif on staircase wall. Vibrant blue and exposed brick palette. London-inspired lounge with British icons for a young, energetic crowd.
Linear, Connected,
Always Moving
Linear ornaments run continuously from floor to wall to ceiling — creating the immersive atmosphere of a station corridor. Open, dynamic, and always in motion. A space that embodies the energy of urban life.
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