Vinataba
Saigon
Interior Renovation · Binh Chanh · Ho Chi Minh City
40 Years of Heritage —
Reimagined in Space
An interior renovation proposal inspired by "Time Slide — Dòng Chảy Thời Gian", retracing over 40 years of Vinataba Saigon's journey through spatial architecture and visual experience. A corporate experience centre where operations, hospitality, conference, and brand display converge in one cohesive whole.
Five Spaces,
One Experience
The design language draws from tobacco leaf veining, layered lighting, and a palette of metal and wood — creating spaces that feel modern yet deeply rooted in brand heritage.
V-shaped counter evoking the brand logo. Tobacco-leaf vein motifs on walls. Three-zone spatial division with product display panels and welcoming sofa arrangements.
Silver as the dominant tone — modern, dynamic, and energising. Perforated metal panels shaped in the "S" of Sài Gòn create a distinctive pattern throughout.
Movable partitions divide the hall into multiple configurations. Sound and lighting systems designed for conferences, ceremonies, and large events.
A heritage display corridor and check-in zone tracing the company's 40-year milestones through photography, artifacts, and layered lighting narrative.
Two options: a formal banquet room with brand-inspired ceiling and wall panels, or an intimate warmth-toned dining space with walnut wood, rose-gold metal, and soft spotlight layers.
Silver, Movement
& the "S" Symbol
The lobby's rear wall creates a layered-separation effect converging at a single focal point — expressing unity toward a common goal and the leadership of management. Perforated "S" metal panels define the visual identity of the space.
Flexible Hall for
Every Occasion
660 m² of adaptable space — from formal conferences and company-wide assemblies to ceremonies and cultural events. Integrated sound and LED screen systems make every arrangement seamless.
Heritage on Display —
40 Years of Story
A walk through time — exhibition panels, display niches, and check-in moments guide visitors through the company's milestones. Light and material tell the brand story before a word is spoken.
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Two Moods,
One Distinction
Option A: a formal banquet room with brand-inspired ceiling motifs and warm pendant lighting. Option B: an intimate dining setting in walnut and rose-gold with soft accent light — both conveying prestige through refined material choices.
A New Face for
a Historic Brand
The facade proposal elevates the building's corporate identity — strengthening visual recognition, symbolic presence, and architectural modernity for one of Vietnam's most enduring industrial brands. Two design options explore contrasting expressions of the same heritage spirit.
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